Story : Substance, Structure, Style and Principles of Story-telling
by Robert Mckee
1. Story is about Principles, not Rules (ie.,you must do this way!)
2. Story is about archetype ;
Universal Human experience wrapped in unique culture-specific expression
not stereotype - Narrow culture-specific experience, dressed in stale non-specific generalities
3. Stroy is about thoroughness; not short-cuts;
4. Story is about mastering the art , not second-guessing the marketplace
you'll get an agent; sell your work;
and see it fully on screen when you work with surpassing quality
5. Story is about eternal Universal forms , not formulas
6. Story is about respect for audience , not disdain
7. Story is about originality, not duplication!