Total Cash Confidence

 

Book By Dan SullivanON Entrepreneurship:Focus on the Value Creation for the Customers that you intend to Serve —

• What do the customers aspire / achieve?
• What are their roadblocks, opportunities, Strengths?
• How Can I help them with my KASH?

          K — Knowledge
          A — Attitude
          S — Skills
          H — Habits

Your Customers Success = Your Success!When you focus on this Value Creation — you end up — generating Cash flows —Remember that Money is a by-product of that Value Creation — More importantly

• using KASH — you add more Knowledge, Attitude, Skills and Habits — to your own — you become a more improved person — and are setting in motion — a Virtuous loop — Value Creation → Cash flow → Value Creation → Cashflow

It will lead to Cash Confidence — because — Cash Confidence is not having a Pool of Money — Its about — a way of making money — irrespective of Competition and Comparison — which is a shortcut of mediocrity and unproven!When you focus on Value Creation — you shall operate in a universe of Innovation and Value Creation — Future will get paid with Future Money!But most Entrepreneurs out there — Do Rate Comparison — which is Competing on Past Money — They are in the "Present Prison"
In a meeting with Customer – Never talk about yourself
Ask your Customer – How they are doing?How they are approaching what you are going on?How they would like to see themselves in one year from now?(Talk to your Customers)
Use Cash as Investment — to Create Value — to Create Future Money —So use the KASH Value Creation model to Create Total Cash Confidence[Diagram: Circle labeled “Cash” with inner circle “You” divided into Knowledge, Attitude, Skills, Habits — surrounded by multiple “Cash” labels]In this model — as you can seeMoney is the By Product —and a measure of your Value Creation% Money not coming in — youNeed to raise your Value Creation! Be clear!However — Do not make Money as the Goal! — % making money is ...Your Goal — Then everything in all about you raising them Creating Value foryour Customers and Clients — ..Create Value↑ImproveUse Money as Just a measure for ValueKASH is meaningfulit does not mean money —Cash itself is meaningfulby its not supported by KASH