What Business am I in?
Manager of British Heavy MetalBand , IronMaiden
Ha! You think I am in the business of Music?
The publication Business?
The retail Business?
These are not the businesses I am in-
Just like you are not in the coffee Industry or B2B
Noooo!
I am in the business of You!
You’re in the business of serving your customer in your city
With your unique offering!
The trends of the bull or bear market?
It doesn't matter
Just as the trendiness (or the lack of it)
Has not mattered to IronMaiden
What matters is their relationship with their fans!
My Note:
And so it goes for all of us –
We are in the business of you!
With a unique offering of Value!
in Whatever we do!