Adam Smith : Theory of Moral Sentiments
Pyrrhus, The King of Epirus, was consulting with his advisor Cineas about the conquests that he proposed to undertake
Cineas : "What does your Majesty propose to do then?"
Pyrrhus : "I propose to enjoy with my friends , and endeavor to be good company over a bottle"
Cineas : "What hinders your Majesty from doing so now? "
From Pyrrhus, comes the expression : Pyrrhic Victory : A victory not worth winning - because of its cost
ie., the cost does not justify the benefits
Cineas :Whom do you want to conquer : Persians, Romans and Macedonians?
Why don't you conquer instead: Avarice, Ambition, Fear of Death?
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