(Source basecamp.com ryan singer)
5 Ingredients
Problem: what motivates us to work on this?
Appetite: how much time we want to spend on this and how it constraints the solution -this is the conc ept of Return on Effort
Solution: The core elements we came up with presented in a form that's easy for people to understand (fat marker sketches)
Rabbit holes: details about the solution worth calling out to avoid the problems (patch out rabbit holes)
No gos: anything specifically excluded from concept : intentionally fit the appetites or make the problem more tractable
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