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Apple Marketing Philosophy

 Empathy:

We will truly understand their needs better than any other company

Focus:

In order to do good job of those things we decide to do,

we must eliminate all of the unimportant opportunities!

Impute:

People do judge a book by its cover

we may have the best product, highest quality 

most useful software etc., 

If we represent them in a slipshod manner,

they will be perceived slipshod,

If we present them in a creative professional manner,

we will impute the desired qualities


My Note:

I need to bring in empathy, focus and impute in whatever I do

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