On Strategy:
Amazon’s Jeff Bezos says this on Strategy:
Your strategy cannot be built on things that change ,
Strategy can be built only upon things that don’t
For Bezos: Strategy is based on :
Customer wants goods at the lowest cost and in the fastest time
In 50 years, no customer is going to say,
“I want this product at a higher cost and delayed time “
So you need to bet your strategy on:
“What does not change?”
So what is your strategy?