Dont worry about the first draft

The Copy-writing Handbook

 Joe Sugarman

First draft of an Ad is often terrible

and real skill is in taking the rough draft and 

polishing it-

If everybody were given the assignment of writing a draft of an ad 

for a product, the first draft of my ad

would like be terrible compared to everybody else's.

It is what I do with my copy , after first draft ,

that really makes the difference!!!

(check here how to edit )

In the first draft, the goal then is to put something-

anything - on paper - the emotional outpouring of anything -

you are trying to convey about your product or service

Don't worry about how it reads!