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How to write well?

 How to write well - by Warren Buffet

"Write with a specific person in mind. when writing Berkshire Hathaway's annual report, I pretend that I am talking to my sisters!

I have no trouble picturing them. Though highly intelligent, they are not experts in accounting or finance. they understand plain English, but jargon may puzzle them.

My goal is to give them the information, that I would wish them to supply me if our positions were reversed. 

To succeed, I don't need to be Shakespeare.

I must, though have a sincere desire to Inform.

No sibling to write to? Borrow mine: Just begin with "Dear Doris and Bertie"




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